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Prime Video is all about entertainment. As one of the world’s most popular streaming services, they have always tried to make movies and shows for the next generation of entertainment.
But in a world where media is everywhere (not to mention stiff competition), people expect more than just a platform that’s convenient. People want uplifting digital experiences.
For
We set out to design a ( Unified Experience ) that would ( Define ) what the ( Prime Video ) means to people, combining elements of ( Familiar ) themes and ( Fun ) imagery into one ( Joyful ) brand refresh.
If you saw this brand refresh, and liked it, then my job was well done!